Comments on: What is a brand? http://redswish.co.uk/what-is-a-brand/ Carefully crafted banter Thu, 20 Oct 2011 15:14:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Eddy http://redswish.co.uk/what-is-a-brand/#comment-1123 Eddy Mon, 25 Jan 2010 12:53:42 +0000 http://www.redswish.co.uk/?p=397#comment-1123 I think this is what called a perfect definition of a BRAND. Brand itself defines its identification as a great aspects of the organisation what it is for! A logo is a BRAND as indicated the specific identification of the organisation. I think this is what called a perfect definition of a BRAND. Brand itself defines its identification as a great aspects of the organisation what it is for! A logo is a BRAND as indicated the specific identification of the organisation.

]]> By: Nathan http://redswish.co.uk/what-is-a-brand/#comment-995 Nathan Fri, 11 Dec 2009 09:14:21 +0000 http://www.redswish.co.uk/?p=397#comment-995 @Anna - colour, logos.. the visual side is only a small part of branding. I don't believe that corporate identity starts with the logo at all. Corporate, or any brand identity starts with clear objectives and goals, a defined message. Empathising with your customers and crafting a business model and ethics suited to providing the best possible experience for them. At the end of the day the product or service your selling should have a higher priority than a logo or colour scheme. @Anna – colour, logos.. the visual side is only a small part of branding. I don’t believe that corporate identity starts with the logo at all. Corporate, or any brand identity starts with clear objectives and goals, a defined message. Empathising with your customers and crafting a business model and ethics suited to providing the best possible experience for them.

At the end of the day the product or service your selling should have a higher priority than a logo or colour scheme.

]]> By: Liminal Graphic Design Cornwall http://redswish.co.uk/what-is-a-brand/#comment-993 Liminal Graphic Design Cornwall Fri, 11 Dec 2009 08:48:37 +0000 http://www.redswish.co.uk/?p=397#comment-993 Great little article, I've always liked the Wally Olins books on branding but will take a look at the ideasonideas one. Not sure if business degrees teach graduates about branding but it really shouldn't be the designers job to teach clients that its not a logo. For colours try colourlovers. Ryan Great little article, I’ve always liked the Wally Olins books on branding but will take a look at the ideasonideas one.

Not sure if business degrees teach graduates about branding but it really shouldn’t be the designers job to teach clients that its not a logo.

For colours try colourlovers.

Ryan

]]> By: Anna http://redswish.co.uk/what-is-a-brand/#comment-888 Anna Fri, 04 Dec 2009 16:16:52 +0000 http://www.redswish.co.uk/?p=397#comment-888 Corporate identity starts with the logo for definite, i think colours can often get forgotten when people are designing a logo, the colours used are so important as they pretty much set the tome for your whole identity. Colours have an impact on your would be clients also they can put them at ease, instill confidence and energies a person. There are some great tools for looking in to different colour combination. adobe Kular is a favorite of mine. Corporate identity starts with the logo for definite, i think colours can often get forgotten when people are designing a logo, the colours used are so important as they pretty much set the tome for your whole identity. Colours have an impact on your would be clients also they can put them at ease, instill confidence and energies a person. There are some great tools for looking in to different colour combination. adobe Kular is a favorite of mine.

]]> By: Brian http://redswish.co.uk/what-is-a-brand/#comment-918 Brian Mon, 30 Nov 2009 13:19:59 +0000 http://www.redswish.co.uk/?p=397#comment-918 Point taken!! and agree fully. Point taken!! and agree fully.

]]> By: Brian http://redswish.co.uk/what-is-a-brand/#comment-909 Brian Tue, 24 Nov 2009 15:23:50 +0000 http://www.redswish.co.uk/?p=397#comment-909 This information here is genuinely useful. I am definitely bookmarking it as well as sharing it with my friends. This information here is genuinely useful.
I am definitely bookmarking it as well as sharing it with my friends.

]]> By: ali http://redswish.co.uk/what-is-a-brand/#comment-899 ali Mon, 23 Nov 2009 07:23:55 +0000 http://www.redswish.co.uk/?p=397#comment-899 nice article, enjoyed here and it was first time been on this site. nice article, enjoyed here and it was first time been on this site.

]]> By: Jin http://redswish.co.uk/what-is-a-brand/#comment-907 Jin Fri, 20 Nov 2009 15:11:11 +0000 http://www.redswish.co.uk/?p=397#comment-907 A brand is simply the psychological association people have with the company's service or products. The logo is the easiest visual association, but it's not that important in the grand scheme of things. I agree brand is the whole experience. A brand is simply the psychological association people have with the company’s service or products.

The logo is the easiest visual association, but it’s not that important in the grand scheme of things.

I agree brand is the whole experience.

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