Comments on: The power of influence

By: We Are Web

We Are Web — Fri, 04 Sep 2009 13:19:12 +0000

Some great points here – you are spot in regarding your comments at the end of the post. We are talking about prosumers now – they (the consumer) are more clued up that ever. This should not be seen as a threat though but as an opportunity for online marketers.

Great post, thanks.

By: Nicolewelsh

Nicolewelsh — Tue, 16 Jun 2009 03:51:57 +0000

One of the reasons we feel advertising like google adwords etc. is dead is bcoz they are over-saturated. I believe same is true with other advertising mediums as well. This, hence, does not indicate end of any of the conventional mediums, only that when more and more people start moving away from it, it will be get attractive again.

By: Patrick

Patrick — Sun, 07 Jun 2009 18:34:00 +0000

Nathan,

You’re not out of your depth here at all, this is a really well thought out article- thank you!

I think more web designers need to see the big picture, after all it’s not like we’re building things that live in a vacuum.

By: nathan

nathan — Fri, 05 Jun 2009 11:46:47 +0000

Thanks a lot, some great comments there.

@Tyler – there is a lot of Seth Godin’s ‘influence’ in this article. I have totaled his blog, it’s a real treasure trove of inspiration.

@Darren – I’ve read Permission Marketing, Small is the new Big and Meatball Sundae – all awesome books!

@Pete – cheers mate. Graze is a perfect example. Every single element of what they do is crafted to provide a thoroughly enjoyable experience. It’s worth talking about, and they reward you handsomely for recommending other people. A perfect new marketing case study in process.

By: Pete Morley

Pete Morley — Fri, 05 Jun 2009 08:26:14 +0000

I like this line and I think it sums things up perfectly:

“Your customers are your marketers.”

Companies like Graze have become runaway success stories with very little marketing because of platforms like Twitter, illustrates your point that if you have a good product or idea, your customers will sell it for you.

As I work with one foot squarely in Marketing, I’d like to think that I’m a little more cynical than the average consumer when it comes to viral or friendly marketing tactics, but I’ll admit that I fell for Graze’s stealth takeover of Twitter. It seem s like more and more companies are adopting the Innocent Drinks marketing ethos of being small, friendly and consumer-focused; it’s just a shame it’s taken so long to catch on.

By: Darren T

Darren T — Fri, 05 Jun 2009 07:46:19 +0000

My advice (if you haven’t done this already) would be to read everything you possibly can by Seth Godin (www.sethgodin.com) – books, his blog, his free online articles and manifestos – and then see where else that leads you.

He provides more insight, clarity and food-for-thought on the topic of doing marketing properly than anyone else whose work I’ve encountered to-date. And the key areas of focus I’ve learned most about from his work are:

- Remarkability
- Authenticity
- Connectivity

Nail those three and you’re well on the way to achieving something special.

By: tina

tina — Thu, 04 Jun 2009 19:18:24 +0000

I really enjoyed reading this…I agree on most of your points. Ha! influence really works amazingly

By: Tyler Shick

Tyler Shick — Thu, 04 Jun 2009 18:32:36 +0000

This was a great read! I have been processing and trying to utilize a lot of these concepts with our new start-up venture.

I love this quote by Seth Godin that explains new-age marketing so well!

“… plan on the gradual build that turns into a tidal wave. Organize for it and spend money appropriately. The fact is, the curve of money spent (big hump, then it tails off) is precisely backwards to what you actually need.”

Read the entire article here, http://bit.ly/YSl7b. It’s called “First, Ten.” (if you haven’t already)

By: Phil Wright

Phil Wright — Thu, 04 Jun 2009 16:15:12 +0000

“People often read the same newspapers, support the same political parties, football teams, listen to the same music, wear similar clothes, can even look the same as their peers.”

This is interesting in the current political climate (and on voting day). There is a lot of discussion about which parties people want to vote for – I have spoken to a number of people who would normally vote for the status quo, are annoyed with the party they would usually support, but haven’t explored the alternatives enough to make an educated choice.

In this televisual/socialised media environment, there is a real shift to following the most impressive choice, rather than the best choice.