BLISS have launched a new campaign for the northwest car dealership chain RRG Group, to promote the new 10-series registration plate changeover and drive potential new car buyers to the RRG website.

The premise is rather simple. The Celebrity Plates microsite features a memory game that requires visitors to match snaps of celebrties with their relative registration plates. Those who complete the game in time win £250 off a new car from RRG; by referring a friend to the site you recieve an additional £250 off.

Praise has to go to Ian James Cox for creative concept, design and build, with a little help from his friends!

Check out the RRG Celebrity Plates campaign now.