Redswish

Carefully crafted banter

Melbourne Recital Centre and MTC Theatre

I spent nearly 2 weeks in Melbourne last year. It’s one of the most beautiful cities I’ve visited, regardless of it being bloody cold (don’t be deceived – Australian winters can be as harsh as ours).

How on Earth did I manage to miss this place? What astonishing architecture.

Discovered here – The Melbourne Recital Centre and MTC Theatre, http://www.melbournerecital.com.au and http://www.mtc.com.au respectively:

Man, I miss Australia…

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The state of web education

This is a list of Manchester Metropolitan University student’s final web design and development projects.

I don’t mean to sound like a massive snob, but quite frankly I’m appalled.

These students pay £10,000 for a 3 year degree course, broken into modules including website design, web application development and digital media production.

Where is digital education going wrong? You be the judge.

Manchester Metropolitan University – Applied Web Design and Management – 3rd year Individual Websites

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RRG Celebrity Plates campaign

BLISS have launched a new campaign for the northwest car dealership chain RRG Group, to promote the new 10-series registration plate changeover and drive potential new car buyers to the RRG website.

The premise is rather simple. The Celebrity Plates microsite features a memory game that requires visitors to match snaps of celebrties with their relative registration plates. Those who complete the game in time win £250 off a new car from RRG; by referring a friend to the site you recieve an additional £250 off.

Praise has to go to Ian James Cox for creative concept, design and build, with a little help from his friends!

Check out the RRG Celebrity Plates campaign now.

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Don’t sell what’s in your head

I’ve mentioned Dave Trott’s CST blog before, but why not throw out another mention.

Dave is approaching one of those legendary ‘ad men’ statuses, perhaps. The tales he recalls and weaves on his blogs entertain, educate and provide decades of insight into the complex business of advertising, marketing and client relations. I wouldn’t be surprised if in 20 years time he’ll be recalled amongst the Ogilvys and Ardens of this world.

In a recent article, he talks about how you should sell the client what they want to hear, as opposed to telling them what to do. At least with regards to winning pitches.

This ties in a little with an article I wrote a while back on designing with empathy. My point is that although we, as design/marketing/advertising professionals, think we know best as this is our business. We don’t. Not all the time.

Jimi Hendrix (I believe) once said “Knowledge speaks, Wisdom listens”.

There’s the key.

Listening.

Jon Steel’s brilliant book Perfect Pitch opens with a chapter on presentation crimes; a fundamental overview of mistakes made when pitching or presenting. In this chapter he looks at how so many agencies, even the top dogs, sometimes fail to understand the needs of the audience.

The objective is not to impress clients with your intelligence, to make them feel stupid or belittle their business strategies.

The aim of the game is to get inside their heads and prove that you can provide them with what they need, with what they want.

This requires 3 things above all else.

The ability to listen. The ability to empathise. The ability to communicate your ideas effectively.

Personally, if you can’t do the above, you’re in the wrong business.

From Perfect Pitch:

Your every word, your every action, will pass through the filter of their [the client] experience, expectations, prejudices, hopes and fears. It’s thus not what you say that is important. It’s how they will receive it. And how they will process it.

We consider ourselves a creative agency. We get a real buzz out of coming up with ideas and crafting infectious visuals. And we have short attention spans.

Clients don’t always care about creative, or new, or original.

Sometimes they want safety, or affordability, speed or just want to look like the competition.

They don’t care what we like or what we want to do.

But it’s our job to care what they want.

Otherwise we don’t get paid. And that’s no fun for anyone.

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Redesigning Yourself

This guest post has been kindly contributed by Barbara Williams, who writes on the topic of Computer Technician Programs. You can get in touch with her here.

Working in the digital industry requires constant attention to the incredibly fast paced developments going on around us. For those, like myself, that are still relatively new to this line of work; learning the ropes becomes a tough challenge when even the veterans are gasping, trying to keep up. There’s plenty you can do to try and keep on top; a while ago I wrote an article on how to improve yourself as a designer. In Barbara’s guest post, she looks at some aspects of ‘redesigning yourself to keep fresh’.

There was a time when everybody who knew something about designing web pages wanted to jump on the Internet bandwagon because it was a money-making train, one that could get you to financial security. But then saturation set it, and the only ones who could survive beyond the initial scramble were those who stood out from the rest of the crowd because of the uniqueness of their work. So if you’re a web designer, the important thing to do today is to survive and see off the recession, and to do that, you must redesign yourself by:

  • Continuing to change: People change, as do their tastes and needs. So if you’re stuck in a time warp, even one that’s just a few months old, you’re going to be left behind in today’s fast changing world. And before you know it, your methods are going to become outdated and obsolete. The Internet is evolving by the day, with newer ideas and ways to do things. So continue to change according to the changing times, because this is the only way to you can survive over a long period when your work depends on the Internet.
  • Keeping yourself updated: You may think you know everything there is to know, but new information and methods are being discovered every now and then, and if you don’t bother to keep yourself updated with the latest trends and ways to design, you’re going to find the going tough as time goes by. The best time to update your knowledge is in a recession, when jobs and assignments are hard to come by and you have time on your hands. This free time is best used in pursuing and updating your knowledge about the latest that’s happening in the web.
  • Willing to accept new ideas: Trends change with time, especially when it comes to designing for the web. So even if you have a certain style of working and are used to it, you must be willing to accept new ideas and learn how to design according to them if you want to survive in this industry. The ideas may not be your idea of what is good, but if the trend changes, you must be willing to reorient yourself to adapt to the new way of doing things.
  • Focusing on the process: And finally, although people tend to focus only on the end product, the process of designing is what is important to web design. You need to ensure that your groundwork and foundation are adequately planned and executed so that there are no hitches at a later date. If there are, you could be spending all your time trying to do repair work instead of concentrating on new assignments. If you’re able to plan your design according to your clients’ needs, and execute it according to plan, you’re going to be one web designer who’s always in demand.
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Don’t believe the hype

My 2 cents.

I can see why there’s been some dissapointment about the iPad; especially after all the hype. Rumours have circled the web in a misty torrent of completely unprecedented speculation for months, only to be crushed by what initially seemed as a rather overhyped, mediocre product.

No multitasking! No 3G except the most expensive model! What a silly name! It’s just a glorified iPhone!

I believe the iPad’s simplicity is it’s beauty. It’s not overloaded with fancy features and crap you’ll probably never use. The lack of multitasking at least means it will run smoothly and quickly; there’s no doubting that the experience of using it will be delightful.

Brendan Dawes mentioned earlier that as opposed to focusing on what it is and does; think instead about the context in which it will be used. It’s not a home PC or a heavy duty laptop; it’s a lightweight tool, toy even, to lounge around with. Notice on Steve’s presentation that he relaxed in a comfy chair to play with it – THAT’S the environment you’re going to use it in, relaxing at home on the couch or in bed, just picking it up and throwing on some music, reading a book or browsing the web in style.

It’s a ‘coffee table media consuming device’ (coined!). I can’t really think of anything else on the market quite like it.

On a final note, whatever doubts we may have about the device itself will surely begin to dissappear as we start seeing some of the apps built for it. That is, after all, the secret behind the iPhone’s success.

Of course, I’ve yet to actually play with it, but god damn I can’t wait.

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