Comments on: Managing Brand Consistency

By: Torrey Hough

Torrey Hough — Tue, 22 Sep 2009 05:35:17 +0000

Consistency is key to maintaining the right feel and brand. I think in this day it is possible to find low priced logos, it just takes a little more leg work. There are many low price graphic companies out there, it’s just a matter of find the quality ones!

By: Kamloops Real Estate Blog

Kamloops Real Estate Blog — Thu, 19 Feb 2009 09:48:05 +0000

A good read and some great advice. I’m not at the point where I have to create a brand. Yet.

By: aroopk

aroopk — Wed, 18 Feb 2009 04:04:07 +0000

I completely agree with u when u say that people forget about their brands while designing websites. Basically one gets involved with elements of web design and some nuances so much that the larger picture tends to get ignored. Happened with some companies I have been associated with.

By: Susan S.

Susan S. — Sat, 07 Feb 2009 14:20:46 +0000

Very comprehensive read!

BTW, what do you think about recent Google’s favicon rebranding. To me, current favicon is terrible and does not correspond with their main logo (even considering the fact that the colors are the same).

By: redswish - a web design blog » 1 year down!

redswish - a web design blog » 1 year down! — Fri, 30 Jan 2009 11:51:11 +0000

[...] Managing brand consistency [...]

By: Website ROI | Anjolie

Website ROI | Anjolie — Wed, 17 Dec 2008 21:24:43 +0000

Its true that small businesses rarely get branding right because they don’t see the value. Branding seems like a fortune 500 concept to people when really we need to build brands from day one. And yes a brand is not a logo. Good post.

By: steve

steve — Thu, 04 Dec 2008 09:42:44 +0000

Another good example of branding (not necessarily of PRODUCT) was, coincidentally, the McCain campaign!

I had a direct part in designing their logo (which I sent to John via E-mail, which probably explains why y’all didnt see it

Anyway, I used a stylized lightning bolt, which I then straightened out, then BIEZER CURVED (to indicate that, although a man of decisive and explosive action, John McCain can be flexible enough to Change (the new mantra), reverse direction and come to a stop.

I also used a Verandah font to cast the logo text (since John often spoke of sitting back on his Verandah or porch) Walk to the Future hence the logo:

WTF?

By: Jin

Jin — Tue, 02 Dec 2008 22:52:07 +0000

Good article Nathan, and interesting comments as well.

I have a knee jerk reaction to “logo design tutorial” type of articles these days. Most of them are simply about how to achieve a certain effect, but not logo designing.

That’s why I enjoy David’s articles on his logo design process. They’re far more useful than a 100 step Photoshop tutorial.

As for Branding, I strongly believe in consistency as well. In fact, the latest display of good branding is Obama’s campaign IMHO.

Thanks.

By: Managing Brand Consistency | CrazyLeaf Design Blog

Managing Brand Consistency | CrazyLeaf Design Blog — Mon, 01 Dec 2008 15:41:56 +0000

[...] Nathan Beck looks at how to manage and strengthen your branding across different medium while maintaining consistency and recognition. View source [...]

By: Dainis Graveris

Dainis Graveris — Sun, 30 Nov 2008 23:08:41 +0000

Very exciting article, cann’t agree more..