Comments on: Don’t sell what’s in your head

By: Cha

Cha — Wed, 10 Mar 2010 13:36:04 +0000

‘The ability to listen. The ability to empathise. The ability to communicate your ideas effectively.”

This is so true and so hard. No matter how creative you are having all the magnificent, colorful, fantastic designs but if you don’t know how to listen, empathize their needs and requirements. It’s a big waste of time and energy.

Sadly, some of the clients want the similar design with their direct competitors instead of something original. That’s so uncool.

By: Nathan

Nathan — Thu, 25 Feb 2010 10:48:16 +0000

Thanks Reno.

Sometimes it’s a case of educating the client, sometimes there’s no point going the extra mile if you’ll never get anything back for it. But that shouldn’t stop you, eh?!

By: Reno Web Design

Reno Web Design — Thu, 25 Feb 2010 03:31:38 +0000

Great post. Too often we find ourselves suggesting additions to client website projects that, we know would be great for their business, but they simply don’t want it. I can count a number of projects in the past where we have gone the extra mile, and the client didn’t understand the reason why, nor the effort behind it. Thanks for the great tips!

By: Professional SEO Company

Professional SEO Company — Sat, 20 Feb 2010 14:34:01 +0000

Adam.. Very good post. And I m 100% agree with you. I have personally gone through many times that we try to give extra creativity to our client but at that time he was looking for simplicity.. So at that time there will be know value of creativity.. no matter how much you work hard for creativity..

From such incidents I learn that we can give some extra to our clients is good but after fulfilling his core requirements.

By: Nathan

Nathan — Tue, 16 Feb 2010 18:13:56 +0000

That’s a good point Adam, although it’s important to try and get into the mind of the client and provide what’s best for them; there can be a fine line between empathy and being a sycophant.

By: ad

ad — Tue, 16 Feb 2010 17:43:49 +0000

Agreed that it’s the creative agency’s job to figure the client out empathetically, work out what it is they need and advise accordingly. But “just want[ing] to look like the competition” is a shit goal and never what any business actually needs.

What they want and what they need rarely tally, so when the agency’s hired to consult (and if they weren’t, they’d just be a web shop/mac operators), the client needs to be told!