Flame‘s very own Dom Rodwell spoke at the North event – Rule of Thirds (I’m not sure why it was called that). Not to seem biased, or to be sucking up to my boss, but it’s a bloody good presentation looking at how the communication of narrative has fundamentally changed in the age of digital media; how you can no longer talk at consumers but instead craft compelling and engaging experiences worth talking about.

This isn’t another waffling rant about clients getting board with social media – it looks at the entire process of how creative digital agencies work with clients and their clients’ clients to develop irresistable, functional experiences, and what skills and structures companies need to face up to the undoubted challenges the rapidly changing communications landscape will bring.

Further reading:

• In The Mode – Dom’s blog
• Twitter – @domrodwell
• North ‘Rule of Thirds‘ event