Category Archives: Social

Tweets that make a difference


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I’ll keep this short and sweet. A couple of days ago I popped out the back door for a smoke, only to realise I’d left my Zippo lighter in my other jeans, which I’d just put in the wash. Panic striken, I ran to the washing machine and gazed mournfully at the soaked denim spinning around. It was gone, game over. As is the case with anything slightly more remarkable than staring at a wall, I tweeted my anguish for all to ignore. Because that’s what you do. Redswish: Nooo! Just realised I’ve left my zippo in my jeans in the wash! You can practically hear my cries of devastation, no? Within a couple of hours, Zippo themselves, who I had no idea were even on Twitter, replied to me: Zippo: Remove cotton & wick.  Let dry.  Replace.  Refuel.  Good 2 go. RT @Redswish: Nooo! Just realised I’ve left my zippo in my jeans in the wash! As it happens,…

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On creativity


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An interesting, and rather long-winded question posed to Dave Trott on creativity caught my attention today. Dave, likely flabbergasted by such an exhausting query, posted it on his blog and allowed the world to share their views instead. Amongst the ramble, several tricky and often avoided questions emerged: Can you train your mind to be more creative and have better ideas? Are there any exercises to develop creative thought processes? Is creativity really ’99% perspiration and 1% inspiration’? Is creativity a teachable/learn-able skill of coming up with good ideas consistently and on demand? Some of the remarks in the comments section addressed these questions from several different viewpoints, all putting up very good arguments. I’ll look at a few excerpts shortly, but first I think it’s important to consider what creativity really is. What is creativity? I’ve always believed creativity to be far more than just ‘coming up with ideas’. Although this is often seen as a genuine starting point;…

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I don’t understand Twitter


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Recently I’ve found myself having to explain, much in the manner of instructing a blind child how to play tennis, what Twitter is, how to use it and why it’s such a fantastically useful tool for online brands. Introducing new users to the service, whether they be clients, coworkers or friends has proved to be quite a challenge. “I don’t get it! I’m just supposed to talk about what I’m doing? Like washing the pots, what I had for breakfast, when I go for a poo?” A brief history For those of you, which is quite probably most of you, reading the post that use Twitter on a regular basis, this may have been your initial attitude as well. It certainly was mine 2 and a half years ago when I first toyed with the service.  Back then I struggled to see it’s value. It wasn’t clear who I was supposed to follow, what I was expected to write and…

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