How on Earth did I manage to miss this place? What astonishing architecture.

Discovered here – The Melbourne Recital Centre and MTC Theatre, http://www.melbournerecital.com.au and http://www.mtc.com.au respectively:

Man, I miss Australia…

I don’t mean to sound like a massive snob, but quite frankly I’m appalled.

These students pay £10,000 for a 3 year degree course, broken into modules including website design, web application development and digital media production.

Where is digital education going wrong? You be the judge.

Manchester Metropolitan University – Applied Web Design and Management – 3rd year Individual Websites

The premise is rather simple. The Celebrity Plates microsite features a memory game that requires visitors to match snaps of celebrties with their relative registration plates. Those who complete the game in time win £250 off a new car from RRG; by referring a friend to the site you recieve an additional £250 off.

Praise has to go to Ian James Cox for creative concept, design and build, with a little help from his friends!

Check out the RRG Celebrity Plates campaign now.

This guest post has been kindly contributed by Barbara Williams, who writes on the topic of Computer Technician Programs. You can get in touch with her here.

Working in the digital industry requires constant attention to the incredibly fast paced developments going on around us. For those, like myself, that are still relatively new to this line of work; learning the ropes becomes a tough challenge when even the veterans are gasping, trying to keep up. There’s plenty you can do to try and keep on top; a while ago I wrote an article on how to improve yourself as a designer. In Barbara’s guest post, she looks at some aspects of ‘redesigning yourself to keep fresh’.

There was a time when everybody who knew something about designing web pages wanted to jump on the Internet bandwagon because it was a money-making train, one that could get you to financial security. But then saturation set it, and the only ones who could survive beyond the initial scramble were those who stood out from the rest of the crowd because of the uniqueness of their work. So if you’re a web designer, the important thing to do today is to survive and see off the recession, and to do that, you must redesign yourself by:

• Continuing to change: People change, as do their tastes and needs. So if you’re stuck in a time warp, even one that’s just a few months old, you’re going to be left behind in today’s fast changing world. And before you know it, your methods are going to become outdated and obsolete. The Internet is evolving by the day, with newer ideas and ways to do things. So continue to change according to the changing times, because this is the only way to you can survive over a long period when your work depends on the Internet.
• Keeping yourself updated: You may think you know everything there is to know, but new information and methods are being discovered every now and then, and if you don’t bother to keep yourself updated with the latest trends and ways to design, you’re going to find the going tough as time goes by. The best time to update your knowledge is in a recession, when jobs and assignments are hard to come by and you have time on your hands. This free time is best used in pursuing and updating your knowledge about the latest that’s happening in the web.
• Willing to accept new ideas: Trends change with time, especially when it comes to designing for the web. So even if you have a certain style of working and are used to it, you must be willing to accept new ideas and learn how to design according to them if you want to survive in this industry. The ideas may not be your idea of what is good, but if the trend changes, you must be willing to reorient yourself to adapt to the new way of doing things.
• Focusing on the process: And finally, although people tend to focus only on the end product, the process of designing is what is important to web design. You need to ensure that your groundwork and foundation are adequately planned and executed so that there are no hitches at a later date. If there are, you could be spending all your time trying to do repair work instead of concentrating on new assignments. If you’re able to plan your design according to your clients’ needs, and execute it according to plan, you’re going to be one web designer who’s always in demand.

It’s geeky, it’s possibly useful and is most definitely the work of someone with too much time on their hands.

But I’m a sucker for this ‘type’ of stuff.

Found here.

Amongst the ramble, several tricky and often avoided questions emerged:

• Can you train your mind to be more creative and have better ideas?
• Are there any exercises to develop creative thought processes?
• Is creativity really ‘99% perspiration and 1% inspiration’?
• Is creativity a teachable/learn-able skill of coming up with good ideas consistently and on demand?

Some of the remarks in the comments section addressed these questions from several different viewpoints, all putting up very good arguments. I’ll look at a few excerpts shortly, but first I think it’s important to consider what creativity really is.

What is creativity?

I’ve always believed creativity to be far more than just ‘coming up with ideas’. Although this is often seen as a genuine starting point; the big bang, the light bulb, the ‘Eureka!’ moment – I’m sure there’s far more to it than that.

I believe creativity is an amalgamation of many traits that when honed, revised, expanded and fused together can create dramatic results.

Problem solving, empathy, social awareness, imagination, inspiration and taste, passion, logic, technical understanding, critical thinking, general knowledge, research and an open mind.

I feel that real creativity, the stuff stories are made of, requires fear, and the ability to overcome that fear.

That may be fear of failure, fear of competition, fear of loosing your job, fear of displeasing someone.

Taking all of this and much more into consideration; creativity’s a little more than ‘having good ideas’. In environments such as the ones we work in, it’s often the case that we’re required to solve a problem, sometimes without even realising it exists.

The big idea

We need to perform research, share thoughts and ideas with others, put pencil to paper and put ourselves in the position of those we’re designing or building for. Ideas may come and go, some may seem brilliant first but are later pulled apart either by ourselves or others. Perhaps there is never a ‘big idea’ moment but a bunch of smaller ideas can be fused together to form fantastic solutions.

On occasion, there is a ‘Eureka!’ moment. I’ve been in meetings with some fantastic creatives and have truly been blown away by some of the ideas that appear to have popped out of thin air. I’ve even felt jealous and angry at myself – “Dammit, why didn’t I think of that!” and in circumstances have been afraid of failing to come up with ideas, of failing to ‘do my job’.

This fear will only hold creativity back, but the desire to overcome this fear can motivate us to come up with even greater ideas.

Can creativity be taught?

Honestly, I don’t think it can. But it can be learned. I believe many of the various facets of creativity can be taught and trained, such as general knowledge, social awareness, problem solving etc. But the other elements are what I believe are generally considered as ‘creative traits’. The ability to honestly empathise, a keen imagination, passion for what you do and an open mind are qualities attributed to our personalities.

They are in some respects part of our nature, but also the product our of lives, the people we interact with and the media and literature we consume.

So in some respects they can be learned, but only if we choose to, and work hard at it.

So 99% perspiration, 1% inspiration? I don’t quite agree with that. I believe that a lot of work is involved and that ideas don’t simply appear from nowhere, but inspiration also plays a much larger role.

A few other thoughts

It’s worth noting that I’m still very young to this industry and in a few years, or even months, my views may change radically. That’s why I’d love to hear your thoughts.

However here are a few excerpts from comments on the original post that inspired the inspiration for this article:

“It’s the abstract connections in *your* brain that do the creativity bit. The more things you stuff inside your brain to connect to other stuff, the better your creative leaps. And no one but you can teach you that.”
Jonny

“In general terms, I would say creativity derives from curiosity.”
John W

“Having ideas shouldn’t be a problem. The real genius is in spotting them.”
Ben Kay

“Encourage fearlessness of being wrong. When it comes to being creative, some people can barely put pen to paper due to an innate fear of doing something ‘wrong’.”
Paul F

“The brain is lazy. It will also take the quickest route. Go the long way. Get lost. Try routes other people would take. You may find you really enjoy it. That’s when the ideas will start to happen.”
Deborah Khan

“Being creative to me is about seeing abstract patterns in human behaviour and identifying, absorbing and learning from them.”
Sunitha

“Creativity is nothing less than a mystery. It’s as profound and complex as life itself. So enigmatic, in fact, that the great artists themselves cannot agree on what it is. Still, the artists seem to fall into eight categories:

The tormented. The courageous. The lovers. The dreamers. The mad. The spiritual. The stumblers. And the juvenile.”
Per Robert Öhlin

What are your views on this? What do you think defines ‘creativity’? Is it something that can be taught, learned and trained, or is it a natural talent? Have your say below.

Yep, that just about sums it up. Everyone knows that your company logo encompasses everything you stand for, your past, present and future, your ethos and vision. That’s why it’s so essential that your logo commands as much real estate as possible on your website and every facet of print advertising you generate.

Unfortunately this pretty much sums up what many people still consider as ‘a brand’. For those of us working in the creative industries, whether it be advertising, logo design, graphic design, online and especially those specialising in branding; this frustrating notion plagues us on a regular basis. I don’t need to even bother linking to the ‘Make the logo bigger’ sites, videos and memes that have floated around the web for years – we’ve all seen them, we’re all aware of the issue.

Branding, however, can be difficult to define. Explaining to clients that their brand is far more than a logo, colour scheme and slogan can be daunting and a trifle difficult, not because the concept itself is that hard to understand, but because the misconception has been drilled in for years. Although I’ve personally only encountered a few instances where I’ve had to struggle to convince clients that their logo does not need to dominate half the browser window, I tremble with fear at the thought of the day I’ll have to stand in front of a boardroom of ignorant corporate bigwigs and explain why their logo doesn’t need to be enlarged further.

Defining a ‘brand’

I’d love to craft a beautiful definition of what a brand is, but I’ve already been beaten to it by, among many other great minds, Eric Karjaluouto of ideasonideas. In his new book, Speak Human (which is proving to be a fascinating read by the way), he effectively addresses the question of what a brand is and how immensely important a solid, focused brand is to businesses.

I think what sums it up for me is the idea that “a brand is all aspects of the organisation; it’s the body, mind, spirit, character, sounds, smells, and feelings we have for them”.

It is the complete experience.

It may indeed seem that the term ‘brand’ is then a catch-all for anything to do with your company; a loose term thrown around odds and ends in some attempt to classify their relevance to the business. It couldn’t be further from this.

For example, when you’re dealing with your phone network provider – every interaction you have with them forms an imprint on your mind of who they are. Their logo, TV adverts, billboards, radio ads, magazine spreads and pricing schemes are only a tiny portion of the equation. What about every time you visit their website, log in to your account to check your statement, every email, SMS and print correspondence, their customer support when you phone up. Do they go out of their way to provide an enjoyable experience – do you feel like you’re appreciated as a customer. Do they listen to you?

The experience – your audience is part of your brand

Every possible channel through which you communicate with a company or even individual provides you with a impression of their brand experience. And in these days of mass social, connected lifestyles, it can take only one poor experience, one ruffled customer and word can spread across the web in a matter of minutes – “you suck”.

There’s absolutely no way to combat this. You can’t, you’d be a fool to try. You can’t put a ’spin’ on negative news and feedback, you can’t cover it up – you have to embrace it and use such feedback to improve your product – improve your customer’s experience.

We’re moving very rapidly into an age where companies can no longer talk at their customers, but must engage in a dialogue with them. In fact, we’re not moving there – we’re already here, and we’ve been talking about this for quite a while now. The massive implementation of social media and networking tools on a near constant basis means that your customers are very probably talking about you whether you like it or not. Word-of-mouth is the new(old) marketing, people are talking and people are listening.

So it’s your job as business to ensure that your product is so brilliant that people want to talk about it and it’s your job as a designer, advertiser, marketer etc to ensure that the part of the brand experience you’re crafting for your clients, whether it be their website, mobile app, TV adverts, brochures, customer services, product design and development etc is equally brilliant and compelling; because it is indeed part of that product, part of the experience, part of that brand. So try not to screw it up!

How do you percieve a brand?

I could rant on for ages, but unfortunately I have work to do. I think Eric sums up what a brand is nicely with the following analogy:

“My perception of the Coca-Cola brand isn’t limited to a wordmark, Pantone colour, or ad campaign. It’s also not their tagline, the crisp “snap” upon cracking a can open, the bubbly carbonated dance on my tongue, or the caramel aftertaste. It’s all of these things and more. It’s an idea, a belief, and a feeling. It is organic and transforms daily. It is a part of our individual personal histories whether we like it or not.”

Agree, disagree? Feel free to discuss below!

This isn’t another waffling rant about clients getting board with social media – it looks at the entire process of how creative digital agencies work with clients and their clients’ clients to develop irresistable, functional experiences, and what skills and structures companies need to face up to the undoubted challenges the rapidly changing communications landscape will bring.

Further reading:

• In The Mode – Dom’s blog
• Twitter – @domrodwell
• North ‘Rule of Thirds‘ event

Aside from persuing the standard activities of any sociable teenager in my evenings and weekends; I’ve been squeezing in a bit of time to work on the concept and designs for the new Redswish blog. I’ll be looking to scale back the irrelevant nonsense (to some extent) and ensure a steady stream of personally crafted, but objective and hopefully inspirational posts on the subjects of web design, digital marketing and life experience etc. Although this isn’t a drastic change from where I’ve slowly been taking the website, it will become clearer, the tone of voice and theme of the new site will hopefully be obvious.

Redswish is however a site built and maintained for you, my loyal readers. So I thought it only justified to provide a sneaky glimpse of the design approach I’m using to construct the new site. However I’ve hit a slight slow patch, that’s right – I’m stuck. And I want your help.

Please take a look and come back to me with the harshest critique you can. I can take it, come on! I want the new site to be as good as it can be, and your feedback will be an important part of achieving that:

Design 1:

Design 2:

Thanks,

Nathan

“I find a lot of students beginning to resent the computer as too powerful to use without thinking. They now describe it the same way; they say, “Before I start to do anything, I make notes and sketches and draw because otherwise the computer dominates everything I do”.”

Although I believe he’s more likely referring to graphic design as opposed to web interfaces, it’s an important point to consider. Personally I never open Photoshop before scrawling away, pencil on paper. It’s a faster medium on which to lay my ideas and visions as they appear in my mind, without the distractions of colour, typography, design trends and the concern of “How it will work – Flash, AJAX? Scroll right, fade in? Pop-up or slide down?”. It’s just my ideas, the pencil and the paper.

I’ve never been able to draw in the slightest. It’s a flaw I’ve always been ashamed of. I tell people I’m a designer but can barely draw a cartoon dog. Thus I never used to touch physical drawing tools – I’d hop straight into Fireworks or Photoshop and practically will the design into existence. It took me quite a while, too long really, to realise the ignorant error of this approach. As powerful as computer-based design tools are, they do indeed seem to impose a certain level of conformity, structure and precision that’s simply not natural

On another tangent – does computer design software make us lazy? I’ll be the first to admit that I’ve pursued designs in my head in Photoshop, but stumbled upon a particular brush set, font or shape that ‘does the job’, and as opposed to pursuing the vision in mind, I’ve simply settled for ‘nice’, but second best, because it was handed to me on a plate by the click of a mouse.

As per usual I may sound like I’m exaggerating the issue, but it’s certainly something worth considering. Do you feel that your designs, whether they be website layouts, application interfaces, banners and posters, branding etc. are in anyway influenced not just by experience, design understanding, trends and client briefs;  but by the software you use?