Category Archives: Business

Choosing a Career Path – Work or Learn?


11 Responses


It’s almost a social expectation in modern society that after high school (or the American equivalent…) you must go to college or University. In England, to go to University (for world-wide readers this is generally 3-4 years from the age of 18/19) costs money, generally a lot money. But of course you come out at the end with a degree, woohoo!

But is studying necessary? Don’t get me wrong – life is all about learning, but is it essential to take a 4 year chunk out of your life for the benefit of a qualification? The other option is to go straight into work; you will start lower in the food chain but will be earning money instead of spending it, whilst still gaining experience.

Me first

At the time of writing this article I’m 19. I pretty much wasted 2 years at college studying subjects that haven’t seriously contributed to my current career path. Whilst at college I started studying web design in my spare time and balanced a part-time job at a local media company. Shortly after leaving college I left the media company and went traveling for a while, returning home at the end of 2007 to try my hand at freelancing and build up a portfolio.

University was seeming a less enticing proposition now I was earning off my own back. When, after a few months freelancing Manchester based digital agency Flame Digital got in touch looking for a new designer. To cut a long story short – I got the job, am loving it and no longer have any intentions of going to University. I’m think I’m learning far more by working in an environment among other professionals, working on big projects, expanding my skill set every day. I’ve chosen my path, but this isn’t the path for everyone.

Read the full article »

Read the flyer first


One Response

wine
A little story.

I recently ordered a book from Amazon. Actually, it wasn’t recently, it was before Christmas but due to popular demand it sold out and I had to wait till late February. No problem. The book came, and with it a voucher for £40 off Virgin Wines online. I’m sure many other people have received this flyer as well. At first, it sounds nothing out of the ordinary.

Instead of simply throwing it in the bin I decided to visit the website.

Step 1 – I’ve visited the website. Fair enough. That doesn’t have to mean anything.

I decided to go through the instructions on the voucher, register, enter the code and voila! My account has been credited with £40.

Step 2 – I’ve signed up, I’m establishing a level of trust and beginning to lower my guard. I’ve been rewarded for this.

I don’t know the first thing about wine. I enjoy it but wouldn’t know a Shiraz from a Chardonnay. So after a swift perusal of the site, I leave and forget about it.

About a week later I received a polite email from ‘Jay’ at Virgin Wines’. It wasn’t pesonal, although it tried to be, but I didn’t mind, there was still some thought there. Jay kindly explained that because I hadn’t yet bought anything, they weren’t doing a good enough job. So he offered me a deal I couldn’t refuse. Plenty of wine, free glases and a fancy bottle opener for only £48. Considering I already have £40 credit to play with – that would mean spending £8 for a lot of wine. Bargain.

Read the full article »

A thought on the recession


22 Responses

house of cards
Pfff… this crunchy credit’s getting a bit hard to swallow, I might have to cancel my numerous magazine subscriptions and cut back on my capitalist ritualistic Cafe Nero coffee drinking… sure.

You see, in the UK and pretty much around the whole world there’s this ‘recession’ thing. What, you didn’t know about that? I say the whole world, but you can only really have a recession if there was some previous economic growth, so third-world countries – I’m afriad you’re out of the game!

So in the UK there’s a recession, but there isn’t really a recession, but of course there is. Quite why we’re in this ‘current economic climate’ no-one knows, and to be honest absolutely no-one knows. Gordon Brown thinks he knows, he doesn’t know. Whoah I’m getting all political on a web design blog! I’m really sorry, but this is my blog so I retain artistic license.

Read the full article »

What is the purpose of your site?


13 Responses

Here’s one of those ‘less talk, more listen’ posts. You don’t get many from me! I want to know a bit about your websites and your approach and attitude towards their purpose. Is your site(s) designed to make money, inform and educate, publicise a product/service/person or is the purpose unclear – perhaps it’s just for fun. For each case, how do you achieve your goals?

Design and Usability

How does your site design contribute to the end goal? With regards to user experience, what do you feel takes priority – enabling visitors to get to where they need to be as quickly as possible, or to provide an enjoyable experience. Or both? And how do you go about achieving this?

How much do you feel design contributes towards the overall user experience? Would you prefer a site that is easy to navigate and view, with well written copy and clear structure but features a minimal or unattractive design? Or would you rather a beautiful looking site with fancy dynamic functionality and gimmicks, but ‘makes you think’ a more? What about a balance of the two. How do you feel you can work to create a website that is fantastically well structured and presented, whilst revealing some tasty eye-candy?

Measuring success

How do you measure your site’s success? What do you determine to be ‘success‘? Site traffic? Perhaps a deeper look at your site’s analytis; what do you feel takes precedence? Length of visit, repeat visits, countires visited from, pure volume of traffic? How do these statistics vary depending on your site’s purpose? Perhaps you feel the best measure of your site’s success is more organic than statistical – the comments you receive, RSS or email subscribers, contact form feedback or a combination of the lot.

What do you feel is more important; your visitors experience or the site stats and revenue made?

I want your opinions

Please take the time out to comment below. This post isn’t about me or Redswish, I want to know what other people think. Get your site URL in there to get some coverage. I’ll be summing up everyone’s responses in an article in a few weeks.

Read the full article »

Managing Brand Consistency


23 Responses

There’s no debating the fact that an online presence is essential in today’s market. Indeed there are only a few niche industries that do not rely upon or are affected by the global transition from workplace to web.

When it comes to doing it right, anyone with an ounce of knowledge of the way the Internet works will agree that representing your business or product online is by no means as simple as throwing up a website and claiming your territory in a small corner of the web.

Aside from the many factors that make a ‘great’ website, such as careful usability consideration, good aesthetic design and well-written copy; there are the numerous other external variables including SEO, PR and email marketing etc that help to promote your website, and in turn your brand.

Read the full article »

Location Independent Living (and working)


4 Responses

While on my little trip at the moment I met a Scottish couple and, aided by a few German beers, we got to know each other a bit. Amongst the hours of gradually blurrier conversation we talked about what I do for a living and the ability my line of work affords me to actually work anywhere in the world.

By this I mean that I could be in a small Thai village or on a Caribbean island but, providing I have an Internet connection, could still technically do my job. This may sound simple and in some aspects it is, but it can still be a scary step to take when you’re settled in a cushty regular job or of course if your line of work requires you to be within a certain location.

This lifestyle is indeed job-specific, and lends itself very much so to online entrepreneurs and designers, SEOs etc. I’ve never met my previous 3 freelance clients, but to be honest I don’t need to. We’ve spoken over the phone and via email and the work has been completed successfully and if anything at less expense.

Read the full article »

Buying and Selling Blogs


7 Responses

Initially, the concept of ‘selling’ or spending large quantities of money on a virtual database-powered 2D on-screen entity may seem absurd. But let’s face it – blogs make money, therefore they have value and in turn become a commodity that can be sold or used to make more money!

Although the blog marketplace may seem like a far off notion to most bloggers, there is a surprising amount of currency to be made by building up high profile, high traffic blogs and trading them off for a tasty sum. Take this story from Problogger for example. And there are similar stories of bloggers selling off their hard work for up to millions of dollars.

Before you get carried away, creating a worthy blog that draws in mass traffic becomes a full-time occupation and can even require several writers. It takes time and hard work, but the pay-off can be huge. Here I’ll discuss some of the pros and cons of buying and selling blogs, whilst examining the market in more detail.

Read the full article »

Accessible web design – The Whats and Whys


15 Responses

AccessibilityWhat is this ‘accessibility’?

Aside from becoming a buzzword that designers love to throw around (“I’m a standards-aware, accessible web designer… therefore am superior to you.”), accessibility is about ensuring your site can be accessed and used well by all types of web users, including disabled or somehow impaired users.

This may not seem like a big deal to all the comfortable ‘typical’ web users reading this article right now. But you can be assured that a hefty portion of surfers on the net may be blind or visually impaired, motor impaired, paralysed or perhaps just using a particular web browser or operating system that doesn’t render websites like you would expect, or wish.

In fact, the net is the alternative that a lot of disabled users would rather turn to then trawling out to the shops to spend money, or to the library to learn. If you were in a wheelchair, would you prefer to make the arduous trip into town or roll over to your computer with a mug of coffee and The Beautiful South playing in your warm, cosy home?

Read the full article »