Redswish

Carefully crafted banter

Don’t sell what’s in your head


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I’ve mentioned Dave Trott’s CST blog before, but why not throw out another mention. Dave is approaching one of those legendary ‘ad men’ statuses, perhaps. The tales he recalls and weaves on his blogs entertain, educate and provide decades of insight into the complex business of advertising, marketing and client relations. I wouldn’t be surprised if in 20 years time he’ll be recalled amongst the Ogilvys and Ardens of this world. In a recent article, he talks about how you should sell the client what they want to hear, as opposed to telling them what to do. At least with regards to winning pitches. This ties in a little with an article I wrote a while back on designing with empathy. My point is that although we, as design/marketing/advertising professionals, think we know best as this is our business. We don’t. Not all the time. Jimi Hendrix (I believe) once said “Knowledge speaks, Wisdom listens”. There’s the key. Listening. Jon…

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Redesigning Yourself


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This guest post has been kindly contributed by Barbara Williams, who writes on the topic of Computer Technician Programs. You can get in touch with her here. Working in the digital industry requires constant attention to the incredibly fast paced developments going on around us. For those, like myself, that are still relatively new to this line of work; learning the ropes becomes a tough challenge when even the veterans are gasping, trying to keep up. There’s plenty you can do to try and keep on top; a while ago I wrote an article on how to improve yourself as a designer. In Barbara’s guest post, she looks at some aspects of ‘redesigning yourself to keep fresh’. There was a time when everybody who knew something about designing web pages wanted to jump on the Internet bandwagon because it was a money-making train, one that could get you to financial security. But then saturation set it, and the only ones…

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