Crunchy credit’s getting people down, and it’s really beginning to hit home. Friends and family are getting laid off left, right and center. And it’s getting harder and harder to find new jobs, regardless of your skill set, qualifications and dedication.

A lot of lay-offs and cut-backs aren’t currently necessary. Companies are protecting themselves, trying to increase cash flow and clamp down on expenditures as we hit more turbulent economic times. It’s understandable, but not always sensible.

We happen to be in the business of digital marketing. We create conversations, we help to establish a postive dialogue about our client’s and their businesses, and we do it well. However when it comes to cutbacks, the marketing budget is often the first to be roped in. What a mistake.